TRAI’s SMS Licence Raj – Part 1
I used to wonder what the 1970s and 1980s would have been like for many Indian businesses. India was then under the licence permit quota raj. The government had the power to make or break any...
View ArticleTRAI’s SMS Licence Raj – Part 2
In the past month, the actions of the Telecom Regulatory Authority of India have systematically put hurdles for the businesses of most companies in the field of SMS platform provisioning and digital...
View ArticleTRAI’s SMS Licence Raj – Part 3
A day before Diwali, TRAI changed some rules yet again and slapped a 5 paise surcharge on promotional SMSes. Effective immediately. No notice period whatsoever. A 5 paise surcharge where the average...
View ArticleTRAI’s SMS Licence Raj – Part 4
All of this is being done under the guise of countering telemarketing and providing for a spam-free SMS inbox for consumers. Why stop there? Why not have ad-free newspapers and TV programmes? Slap...
View ArticleTRAI’s SMS Licence Raj – Part 5
A friend told me I should have been careful about operating in the SMS business, and weighed the risk factors carefully. I thought about that statement. In today’s business age, one considers...
View ArticleBest of 2011: Digital India
Following a tradition from 2008, 2009 and 2010, in this last week of the year, I am giving links to what I think where some of my better posts. I have categorised them into five topics: Digital India,...
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